Media and Graphics Developer
College of Southern Maryland (CSMD)
La Plata, MD
Full-time
Information Services / Technology (IT)
Posted on February 25, 2023
Located 45 minutes from the Nation's Capital, nestled in a history-rich community of southern Maryland, The College of Southern Maryland (CSM) is a two-time Aspen Award-winning institution (top 15% of Community Colleges) with academic programs in over 100 disciplines. CSM is among America's top 100 producers of Minority Associate Degrees in twenty categories, according to Diverse Issues in Higher Education. CSM offers excellent health insurance benefits; State Retirement Pension plan; wellness programs; Code Green early closure Fridays in the summer; college closure for spring break and several major holidays, including the week between Christmas and New Year; and for several days in March for Spring Break. We are an innovative institution committed to student success and well known for our flexibility to meet student and community needs.
The individual in this position creates designs for various target audiences through electronic communications using state-of-the-art technology and software applications. The Developer creates designs specifically for the Internet, email platforms, e-marketing campaigns, social networking sites, and other multi-media outlets that are integrated with the College's current marketing initiatives. Multi-media designs are to include but are not limited to dynamic emails and newsletters, web pages, UTMs, personalized URLs (PURLs), digital ads, graphics for internal digital display, interactive pdfs, and more. This is a journey level position. The incumbent works under general supervision with moderate latitude for the use of initiative and independent judgement.
The Media and Graphics Developer should also be capable of taking digital designs from concept to completion to support the Creative Services Director when necessary.
College of Southern Maryland conducts background checks in order to ensure the safety and well-being of the College's staff and students. The final candidate for this position will be subject to the following background checks: Criminal History Check and Sex Offender Registry Check.
This position is open until filled. The College of Southern Maryland is an Equal Opportunity Employer. Essential Functions:
Physical Requirements:
The work is sedentary work which requires exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly.
The individual in this position creates designs for various target audiences through electronic communications using state-of-the-art technology and software applications. The Developer creates designs specifically for the Internet, email platforms, e-marketing campaigns, social networking sites, and other multi-media outlets that are integrated with the College's current marketing initiatives. Multi-media designs are to include but are not limited to dynamic emails and newsletters, web pages, UTMs, personalized URLs (PURLs), digital ads, graphics for internal digital display, interactive pdfs, and more. This is a journey level position. The incumbent works under general supervision with moderate latitude for the use of initiative and independent judgement.
The Media and Graphics Developer should also be capable of taking digital designs from concept to completion to support the Creative Services Director when necessary.
College of Southern Maryland conducts background checks in order to ensure the safety and well-being of the College's staff and students. The final candidate for this position will be subject to the following background checks: Criminal History Check and Sex Offender Registry Check.
This position is open until filled. The College of Southern Maryland is an Equal Opportunity Employer. Essential Functions:
- Promotes the college by consistently designing and producing creative and professional HTML email and multi-media designs that are mobile-friendly and ADA compliant using various computer platforms and software applications that are integrated with current marketing initiatives
- Coordinates with the Creative Services Director, Creative Services, Web Services, and Marketing team members, along with other college stakeholders, to take digital and multi-media designs from concept to completion
- Utilizes the department's project management system to produce proofs and communicate with team members and customers regarding email/project status, questions, etc.
- Produces and facilitates the use of emails and graphics for the Admissions, Continuing Education and Workforce Development areas of the college as necessary for customer recruitment and retention within each area's customer relations management (CRM) systems
- Coordinates with other departments on text messaging sends for recruitment or retention on behalf of Marketing
- Provides regular reporting from Google Analytics as needed for email and marketing campaign insights
- Regularly monitors and records, at specified intervals, number of emails sent, open rates, unique click through rates, and unsubscribes
- Maintains soft copy and electronic filing systems per the departments organizational processes, including bi-weekly, monthly, and quarterly reports
- Maintains a working knowledge of list management and mass email best practices
- Has knowledge of, stays current on, and continually utilizes best practices for email accessibility (ADA Compliance)
- Stays current with the latest trends in email and responsive (mobile) design
- Maintains a current knowledge of marketing metrics such as UTMs and digital tracking, Google Analytics, PURLs, and social media.
- Continually learns new software through manuals, webinars, online resources, conferences, seminars, and keeps up to date with software upgrades
- Co-manages the scheduling and content of internal monitor system in conjunction with other departments and campuses
- Edits copy to be appropriate for multi-media designs to support readability
- Proofreads and verifies copy as necessary to ensure accuracy of content and style using the college's Style Manual, AP Stylebook, and Webster's Dictionary
- Utilizes the college's website content management system (CMS) to create, edit, and publish web pages and content
- Performs other related work as required
- Assists in the entire process of creating, organizing, proofing, and distributing emails
- Serves as backup for uploading lists and sending emails through Marketing's email service provider
- Assists other departments with templates, imagery, and graphics for digital materials as needed
- Attends departmental as well as other meetings as required
- Participates in training that will add to job knowledge
- Participates in college-sponsored activities, committees, etc. as time allows
- Anticipates future software needs
- Has an ability to design and produce various digital materials using Adobe Creative Suite as needed
- Works together with other members of the department in learning new software, and operation of new equipment
- BA in art or graphic design required; or, a bachelor's degree and relevant experience in multi-media and graphic design
- Has a demonstrated proficiency in Client Side Coding (HTML, CSS, etc.) for email
- Thorough understanding of email marketing development tools and email service providers (e.g., Salesforce Marketing Cloud, Constant Contact)
- Proficient using software in the latest versions of Adobe's Creative Suite including Dreamweaver, Photoshop, Illustrator, InDesign, Acrobat, etc.
- Three years of experience in marketing for an agency, higher education institution, or business
- Demonstrated artistic talent and design capability as evidenced by a strong portfolio
- Understands and adheres to all pertinent copyright laws
- Grammar and proofreading skills
- Knowledge of Section 508 ADA Compliance (email accessibility) and CAN-SPAM law
Physical Requirements:
The work is sedentary work which requires exerting up to 10 pounds of force occasionally and/or negligible amount of force frequently or constantly.