Director of Content Strategy

Ithaca College   Ithaca, NY   Full-time     Writing / Editing
Posted on July 8, 2024
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This is a hybrid position based on the Ithaca College campus in Ithaca, N.Y.

The Director of Content Strategy plays key leadership and sole-contributor roles within a newly reorganized communications team dedicated to a strategy of proactive, comprehensive, and continuous storytelling that serves to enhance the college’s visibility, strengthen its reputation, and inspire its many constituencies. Among its many responsibilities, this role serves as the editor-in-chief of ICView, the college’s magazine, in its print (2x/year) and digital formats.

The position reports to the senior director of communications and works closely with divisional leadership and peers on the marketing and the design/multimedia teams. The position also interacts frequently with campus leaders, faculty, staff, and students.

In addition to serving as magazine editor-in-chief, the role will include the following:

  • Help lead and inspire a communications team engaged in an enthusiastic, continuous, and strategic storytelling effort that conveys the essence of the Ithaca College educational experience.
  • Participate actively in writing and editing, including but not limited to:
    • Covering an assigned beat (specifics to be determined), finding and writing compelling stories that advance the college’s strategic messages and that can be multipurposed across audiences and delivery formats.
    • Providing editorial direction, advice, or services, as appropriate, to other publications and digital communications efforts produced by the division for student recruitment, alumni engagement, campus pride, or other purposes.
    • Preparing remarks for campus leadership.
  • Work creatively and collaboratively with divisional and campus colleagues responsible for social media and photo and video storytelling.
  • Assist the director of public relations in proactive media pitching.
  • Interact with a broad range of campus clients, including but not limited to the president, provost, vice presidents, deans, and others.
  • Take part in certain activities on the college’s Core Emergency Response Team, as requested.

Ithaca College

953 Danby Road
Ithaca , NY