FLSA Status: Exempt Job Summary:
The Director of Marketing is a creative, analytical and collaborative leader with a vision for developing, planning and implementing major marketing campaigns and strategies that support and advance TCU, as well as its schools, colleges, institutes, and centers. Duties and Essential Job Functions:
Envisions major marketing campaigns and strategies in coordination with the AVC for Marketing.
Plans and implements the university's institutional marketing and advertising campaign to advance and support strategic goals and the brand.
Analyzes plans and campaigns quantitatively and qualitatively, reports on performance and provides strategic recommendations for improvement.
Works with the marketing leadership team to create compelling and high-impact marketing and institutional advertising campaigns across various platforms and refine as needed.
Guides storytelling and writes copy as needed to ensure consistent messages that supports and advances the university's brand postion.
Works with AVC for Marketing to set annual marketing goals.
Recommends, develops and manages tools to gather, understand and act on key data from a variety of sources, ranging from Google Analytics to digital advertising campaigns and email marketing platforms.
Manages the assistant director of marketing and select college/school marketing and communication coordinators; delivers annual performance reviews.
Collaborates with division and other colleagues to plan, create and share content across a variety of platforms.
Identifies and utilizes new marketing strategies to strengthen the university's reputation and leverages a multi-channel approach to support and advance TCU's brand with key segments.
In coordination with the Office of Communication, develops and implements strategic and production-oriented marketing and communication projects for five schools/colleges to elevate academic profile.
Communicates regularly with deans and AVC for Marketing to ensure coordinators are supporting college/school strategic priorities.
Develops direct reports professionally and supports skill development for professional success.
With AVC for Marketing, holds meetings with marketing and communication professionals campuswide to ensure adherence to brand standards, development and implementation of brand ambassadors program, and sharing of major university campaigns.
Actively monitors digital marketing and emerging media trends.
Manages relationships with external vendors and partners.
Performs other related duties as assigned. Position Requirements: Required Education and Experience:
7 plus years' experience in marketing, journalism, communication or related field. Preferred Education and Experience:
3 plus years' supervisory experience in a University setting.
Experience using various digital marketing platforms, tools and strategies, including Google Analytics, Google Ads, Google Tag Manager, SEO, with the interest and capability to master new technologies. Knowledge, Skills & Abilities:
Knowledge of complex marketing needs in a university setting.
Knowledge and ability to envision, develop and implement comprehensive marketing plans that support and advance strategic vision.
Knowledge and understanding of how to translate a brand into a successful advertising campaign.
Knowledge of AP Style guidelines.
Skilled in strategic thinking and ability to successfully manage and implement multiple projects concurrently.
Skilled in identifying and implementing performance metrics for direct reports.
Ability to write compelling and effective benefits-focused, channel-specific copy.
Ability to supervise the work of others.
Ability to work effectively through others and lead in a collaborative manner.
Ability to advance and support the strategic plan and University brand through daily work.
Ability to participate in professional associations and speak on behalf of the university. Physical Requirements (With or Without Accommodations):
Visual acuity to read information from computer screens, forms and other printed materials and information.
Able to speak (enunciate) clearly in conversation and general communication.
Hearing ability for verbal communication/conversation/responses via telephone, telephone systems, and face-to-face interactions.
Manual dexterity for typing, writing, standing and reaching, flexibility, body movement for bending, crouching, walking, kneeling and prolonged sitting.
Lifting and moving objects and equipment up to 10 lbs. Work Environment:
Work is indoors and sedentary and is subject to schedule changes and/or variable work hours.
There are no harmful environmental conditions present for this job.
The noise level in this work environment is usually moderate.
As an AA/EEO employer, TCU recruits, hires, and promotes qualified persons in all job classifications without regard to age, race, color, religion, sex, sexual orientation, gender, gender identity, gender expression, national origin, ethnic origin, disability, genetic information, covered veteran status, or any other basis protected by law. To apply please click here!